Reputation Management

Your online reputation is key to survival in the digital age. This blog aims to clarify what online reputation is, how it can be used to enhance as well as defend one’s reputation online.

Once upon a time, online reputation management services were unknown. People went blithely about their business without the need to worry about how others perceived them. Character was more important than reputation because a good reputation was usually inline with ones character. Then one day, a company named Google was formed, and with it the Google algorithm. The search engine began to make everyone’s voice heard – in fact, it amplified voices not based on actual merit, but based on a secret formula. This has given rise to the age of internet reputation management services firms whose sole purpose is to level the playing field when Google magnifies a single negative whisper into a cacophonous shout. Internet reputation services work to promote positive information in search results, while diminishing or nullifying negative information.